How do you know this has happened to you? When your recently launched site
isn’t showing any Page Rank, even after a significant amount of time.
Here is an article on Webmasterbrain.com that covers this topic in more
detail.
10 Effective Methods to Bypass the Google Sandbox -
Buy out old domains
Buy recently expired domains
Collect the low-hanging fruit
Drag your competitors down to your level
Buy your way in
Explore non-Google traffic sources
Hijack your competitors’ rankings
Use subdomain from developed site
Acquire “trusted” links
Perhaps you aren’t sandboxed after all
What’s particularly interesting about the article is the reference further down the page on unethical ways to crush your competitor. I want you
to know about this because on rare occasions this happens and you need to be
aware of it. Don’t get any ideas about how you can use it offensively.
Remember, what goes around comes around, and this can be a never-ending,
expensive cycle to get pulled into. And even if you did gain some
success in rankings with those techniques, they would be temporary at
best.
The best advice I can give is Be patient. Let me repeat that in
case you were scanning: Be patient. I’m talking 6-12 months
of being patient. Make SEO changes incrementally, monitor results,
learn what your competitors are doing, continue to add content organically,
and focus on creative, safe ways to gain inbound links. Seriously look at
adding RSS channels and a business blog(s) to your site. Focus on
keyword-specific content.
These technologies help you build content and inbound links organically,
and they give your web traffic a better idea of who you are as a business
person and what it would be like to buy from you. Think of your site
as less like an electronic catalog of stuff that you want people to
‘consume’ and more like a way of establishing conversations with your
traffic. You’ll get real feedback that will impact your sales, you’ll
develop longer-lasting relationships with customers who will return for
business, and you’ll eventually be more visible in the search engines as you
create more content that way – the social
computing way.
Tom
