Making Google AdSense Pay Better
But of course it’s not that simple. There are many little tweaks and insights that can significantly increase your income with Google AdSense. Here is a snippet from this posting:
Meet Ivan the optimiser -- but please, no paparazzi
What are the top 3 tips you like to tell publishers?
wide ad formats. Many publishers find the 728×90 Leaderboard
outperforms the 468×60 banner by about 70%. I particularly recommend using
the 728×90 Leaderboard, 160×600 Wide Skyscraper, and 300×250 Medium
Rectangle.
2. Embed
Google ads in your content, and place Google ads at the end of your
articles, news stories and reviews. Placing a 468×60 Banner in the typical
slot at the top of page, or a 120×600 Skyscraper along the right-hand side
of page, works well for cost-per-thousand impressions (CPM) ads. However, for cost-per-click (CPC) contextual advertising, AdSense tends to work best when integrated with your content.
3. Blend
your ad colours into your website. After running a test with a bright
pink 728×90 Leaderboard on a black background, I learned that complementary
colours often work better. Try blending the background and borders of your
ads into your site, and use a text colour that stands out but already
exists on your site. Blending decreases ad blindness and users are more
likely to notice ads that interest them.
Read the rest of the article. There are some other tips. I recently
worked on these same suggestions with Google and one of my clients, and they
do work. Remember, though, it’s all about content. Create compelling content
first, then worry about your ads.
