Internet Marketing Solutions

Earlier this week I published a
podcast interview with Matt Chen, founder of Megite.  You’ll find some good
background on Matt and his vision in the podcast.

Megite is the newspaper for anyone interested in what’s happening right
now. It intelligently uncovers the most relevant items from auto-discovered
news sites and weblogs. In some ways, it’s like tech.memeorandum.com, but one
difference is that Megite includes more areas beyond technology. That’s a
welcome relief.

Most intriquing is that Megite invites you to send your OPML file,
and they create a personalized version for you (though to only a
limited number of testers, due to server capacity at the moment). They
respect and protect the privacy of their users. 

To help you see how this might work, check out these demos created by
utilizing OPML files on fairly popular bloggers … well, heck, except
for me, but it’s my blog so I added it to the list:

4WebResults
Doc
Searls
Robert
Scoble
Zoli’s
Blog
Newsome.org
Read/WriteWeb
Danny’s
Raw
LaoBai’s
Blog(Chinese)
Playin’ with IT
(Chinese)

I’m getting some ideas about how to apply this concept to a B2B
environment.  Let’s say you have a community site that focuses
entirely on database administrators. Seems like you could create an OPML
file of all news and blog feeds related to this ‘area’ of technology and
make that available on your site to keep the community better informed with
less effort.

Matt talks about his next phase of Megite that includes a personalization
area where you could make online changes to your OPML file, and, I suppose,
some manner of tinkering and filtering of the feeds to fine-tune the engine
for your purpose/s.

On the one hand, I like reading blog and news feeds on a by-feed-name
basis, the way I do in Bloglines, for example. Feels comfortable and
linear, but I am finding it compelling to read feeds grouped by topic
so I can see what the people I view as trusted authorities (from my
perspective) have to say on a topic because they are in my OPML list of
feeds.

This is all so new, I’m not sure I really fathom all the details here. I
am enjoying see the evolution, though, of this technology.

Tom