Special thanks to Todd Storch for hooking me up on this. It’s a direct result of the mutual blogging and Podcasting interviews we’ve done together. The power of blogging and networking could not be any stronger.
As a result of those interviews, the folks from www.csscenter.com invited me to participate in their Revenue Development Quartery Conference in Washington, D.C., August 10-11. So off I go.
My plan is to work with Todd Storch’s radio station, 93.3 The Bone, to develop a case study to discuss around the topics of search-engine optimization, search-engine marketing, and what I call Web 2.0 technologies – blogging and Podcasting. Lots to be exchanged and learned.
On a personal note, I’m wanting to step into the shoes of radio station managers and advertising salespeople to learn what would be the critical elements to entice them to sponsor Podcasters. What would make a Podcast attractive to advertisers, and how could a radio station benefit from this collaborative arrangement between Podcaster(s) and advertisers? This is an entirely new role for radio stations. TV stations, too, for that matter. What’s possible? What’s not? How can Podcasting help extend and reach and engage and better target their listening audience so more advertising dollars are available?
But Podcasting is the new stuff. The real work is all about creating a search-engine visibility strategy on a case-by-case basis for each station to help them generate more advertising dollars with organic and PPC search-engines strategies. The new Google Adwords feature that provides highly targeted ad placement on a site-by-site basis for advertisers is called Site-targeted AdWords. It’s all about creating HIGHLY targeted ads and is a great opportunity for radio stations to integrate their websites with their on-air advertising. More on all this soon.
I’m looking forward to this event.
