I’m just delighted to have this opportunity.
Interactive Advertising Bureau – Leadership Forum – Broadband & Beyond, May 16th.
Overview from their website:
What Is It:
The IAB Leadership Forum: Broadband and Beyond is this year’s must-attend event for marketers, agencies and content providers charged with fully leveraging new and emerging technology platforms. In today’s highly fragmented media environment, with consumers exerting greater control over their entertainment and information choices, advertisers must use these technologies to engage in an ongoing conversation with customers, or risk becoming irrelevant. This Forum’s unique assembly of experts delivers a 360-degree view of the distribution, creative and media-planning considerations necessary to stay one step ahead of the competition in today’s broadband environment.
Program Highlights:
• The role of agencies, marketers and service providers in branding, content development and distribution
• Showcase of cutting-edge technologies from the most savvy digital marketers
• Opportunities and outlook in rich media and streaming
• Who really controls the pipes and how are they influencing content development?
• What is it worth?: When and how much should advertisers be spending on broadband ad buys?
• 15 Minutes into the future: Trends in podcasting, viral marketing and mobisodes
• Discussion of measurement protocols and ROI and their importance to marketers
• Keynote Speakers to be announced shortly
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Should be exciting!
Tom
