Some Ideas on Best in Class Podcasts for B2B and B2C
This mindmap is a good start for someone wanting to know more about the elements you need to consider before jumping in fully to produce a show. Although it’s important to be entertaining I sometimes think podcast shows are trying too hard to be funny. For the business to business environment (B2B) the bottom line is tell me something I can use right now in my job. Help me figure out how best to solve this complex problem I’m faced. Let me know how others have approached this set of issues and what they learned. What are the key points I need to have in mind before asking for funding for a project like this.
For the most part this is how I have approached each of the interviews I’ve hosted and produced over the years. Likewise for the B2C world I believe you’ll follow a similar doctrine – help me be a better person. Lead me in a direction that is going to improve my life. During each show I wouldn’t mind be entertained but keep an eye on the richness of the content along the way.
