iTunes 4.9 to Support Podcasting

Yep, it's official today. Jobs announced this wonderful piece of news at D: All Things Digital, an annual technology conference sponsored by The Wall Street Journal.

You'll be able to browse and download Podcasts and, I assume, purchase them online just like you did music. This will vastly simplify the process of getting people excited about listening to Podcasts. Now you will not have to explain RSS feeds, or use yet another software package like iPodder that runs separately on your machine to transfer Podcasts to your PC for insertion into your iPod or MP3 player. This will all be integrated into iTunes 4.9 and will be transparent to the user - as it should be.

I can imagine we'll soon see this same capability integrated into other services that sell online music.

So, bravo, Steve Jobs and the crew at Apple.

Onward, Podcasters - the revolution will be Podcasted - as Dannie Gregoire has been saying now for months. I believe him.