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Google Provides Free Tool for Measuring Your Web Traffic and Tracking AdWords
Google does it again. They purchased one of the most popular web traffic
tools - Urchin - which used to require up to hundreds of dollars a
month to use for high-traffic sites. Now it's free and it's called Google
Analytics. Like Gmail, it's all free and all web-accessible
24x7 in real time from any browser.
You only have to create an account and drop a small piece of code onto each
page of your website. A few hours later, you can start monitoring your
web traffic patterns and learn more about who is visiting and where they are
coming from around the world. Now you can get a handle on how best to
integrate your marketing programs with web advertising and track results
from a single tool.
If you have an AdWords account, you can use Google Analytics directly from
the AdWords interface. Google Analytics is the only product that can
automatically provide AdWords ROI metrics, without your having to import
cost data or add tracking information to keywords. Of course, Google
Analytics tracks all of your non-AdWords initiatives as well.
Jim Hedger had a good article on Google Analytics -
Branding and Packaging Results at
http://www.isedb.com/db/articles/1303/.
Two thumbs up on this announcement from Google. Use it!
Tom
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