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You Know It's a Successful Expo When ...
... the Expo is over and I'm just now finding time to write about it!
It's Saturday night at the Portable Media Expo &
Podcasting Conference in Ontario, Calif. I feel tired yet
invigorated with a tingle of exuberance about the potential for podcasting
and the new insights I am bringing home to share. More than 1,000
people attended and each one was bright-eyed and full of questions about the
art of podcasting, the business side of things, and the 'how-to' aspects of
creating a better product and finding more audience.
I had an intention of writing Thursday night after the Doug Kaye Podcast
Academy. Then I was going to write all day Friday and again
today. We had WiFi access throughout all the sessions and the
keynotes. Maybe you know how it feels when you're right smack dab in
the middle of a lot of excitement. If you're writing about it, you're
missing out on the experience. I find this true when I'm asked to take
pictures. I cannot take pictures and participate at the same time. So that's
how it was for me.
But I did take notes. Now my plan is to crawl though them and cull out the
ones worth cooking and serving up. I'm feeling more reflective and ready to
write.
To begin, my mind's eye expected to seeing little teams of people running
around putting microphones in each others' faces, asking questions and
recording everybody about everything. That didn't happen, of course;
well, OK, maybe some. I did notice during the panel I
was on that a lot of folks had discrete microphones and machines to
record what was being said during the panel sessions.
If there was one theme that was consistent all the way through every keynote
speech and panel session, it would be this: Podcast only if you have a
passion for what you're talking about. Otherwise, just don't do it. I
think of it as the DNA of podcasting. Without it, you've got no chance of
keeping the fire going. My add-on to this is: Find your overarching
reason for doing what you do so. It will motivate you and be the engine for
your passion. But I digress.
Here is a snippet I liked:
"If content is king, portability of content is the King
Kong." Those who get it know that's so true. I don't think
the general public fully realizes this yet; however, as the keynote speaker
from MTV said, the younger generation does in spades. Those aren't just cell
phones kids are carrying around; they are mobile multimedia computers
with a cell phone. Just go look at the cell phone selections
these days and you'll see. Or watch a teenager use the cell phone. He's not
just making calls; he's playing games, listening to MP3 and so forth.
OK, more soon.
Tom
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