Honda Civic - Latest TV Ad and Viral Marketing Podcast

If you want to see what real creativity looks like in the advertising world, check out the lastest TV ad for the new Honda Civic. It's also a video podcast and there's more: You get to see the British crew 'making up' the advertisement, which in many ways is an even more fascinating process than the 2-minute ad.

This is truly innovative and I suspect you'll be seeing this ad all over the Internet and in emails with links coming from friends wanting you to see it.

If you watch TV the way I do, you'd probably miss it because you use your TiVo to swoosh through commercials as fast as possible. Or maybe you're like a lot of folks - you've just given up on traditional TV for anything really useful. An understandable assumption. But if you do indulge in a bit of mindless gracing of TV shows and ads, this is one ad you'll remember because you saw it on the Internet first.

Interesting.

Ok, here it is - you can skip the intro and directly select the WATCH tab to get to the movie. http://www.honda.co.uk/civic/

Be sure to watch the 3-part video on the rehearsal.

Tom