Analytics

'Cyber Monday' Sales are Strong for 2009

December 3, 2009
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The e-commerce sector and on-line shopping have reported a surge in traffic and sales for Cyber Monday compared to 2008. Web analytics company Coremetrics, Inc. reported at 6:30 PM EST on Cyber Monday that web shopper had spent 11% more in the same time period for Cyber Monday 2008. Coremetrics tracks on-line shopper behavior of [...]

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Adobe to Acquire Omniture for $1.8 Billion

September 16, 2009
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You can find the full press release of Adobe to Acquire Omniture at Adobe’s web site. It looks like Adobe is acquiring all of the outstanding common stock of Omniture for $21.50 per share in cash. As a current customer of Omniture I hope this allows them to speed up their turn around problems on [...]

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Metrics for Your RSS Feeds

April 21, 2008

Keep in mind that creating usage metrics of RSS feeds is new territory.  It’s not as mature as, say, web metrics for web pages.  “If you’re using RSS feeds in your marketing plan,” says Robin, ”then you want to measure, quantify and analyze in depth the number of subscribers, their clickthrough rates and channel preferences.”  He [...]

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Google Provides Free Tool for Measuring Your Web Traffic and Tracking AdWords

November 16, 2005

Google does it again. They purchased one of the most popular web traffic tools - Urchin – which used to require up to hundreds of dollars a month to use for high-traffic sites. Now it’s free and it’s called Google Analytics. Like Gmail, it’s all free and all web-accessible 24×7 in real time from any browser. You [...]

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Podcasting, Sponsors and Metrics

May 20, 2005

What I’m focusing on is bringing along corporations to utilize a more relaxed Podcasting style of conversation with their executives and product marketing folks. Why? Well, the same reason we’re wanting them to blog. Become more real, more transparent and more communicative with their web traffic. The issue I see, initially, is just getting this [...]

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Google Buys Urchin

March 29, 2005

From Google’s News Release: MOUNTAIN VIEW, Calif. – March 28, 2005 – Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California-based web analytics company. Financial terms of the deal were not disclosed. Urchin is a web site analytics solution used by web site owners and marketers to better [...]

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