Internet Marketing

Spray-and-Pray Advertising

April 21, 2008Internet Marketing

Marketing people know this down deep inside, but are afraid to admit it. If they did, they would lose their budget. So they keep doing the same thing over and over, trying to make it look good. You know how it goes for broadcasters? Ninety-nine percent of the people who hear a 30-second radio ad [...]

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Amazon's A9 Launches Visual Yellow Pages

April 21, 2008Internet Marketing

   “A9′s new offering works much like other online Yellow Page directories. You can search by business name or category, and get a list of results that are near your current location, with each identified with an icon on a map. Click on a listing for a business, though, and the results are very different [...]

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SEO and Newspapers

April 10, 2006Internet Marketing

Jeff Jarvis has written a brilliant article about SEO as the new newsstand in his BuzzMachine blog.  It’s really about how journalism can fully enter the Internet Age.  Jarvis speaks from experience when he says that schools should teach journalists how to research the popular keywords relating to whatever subject they’re writing about and incorporate them in the first few [...]

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"SEO versus Marketing: The Fine Art of Copywriting"

April 4, 2006Internet Marketing

If you are thinking about optimizing the text on your website to be more visible in search engines, then read this article for a humorous and insightful list of important tips. Well done. SEO versus Marketing: The Fine Art of Copywritingby Frederick Townes Tom About the Author: Bill BakerInternet marketing professional working in Austin, Texas [...]

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More on the Idea of "A Conversation Department"

October 22, 2005Internet Marketing

In my previous post I referenced Doc Searls’ blog entry on the idea of a “conversation department.”  I think I jumped the gun a bit. I hadn’t spent time to review the links in his post back to Tom Hespos‘s blog entry – clip shown below.   There is a lot here to ponder.  Kudos to [...]

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More Speaking Engagements for September

August 21, 2005Internet Marketing

I have two more opportunities to speak about Web 2.0, RSS feeds, blogging and Podcasting and their value to your search engine visibility and revenue growth. Madison Advertising Federation- Monday, September 19th luncheon, 12 noon – The Sheraton Madison Hotel, 706 John Nolen Dr., Madison, Wisconsin  View Map Austin Business Group – Wednesday, September 21st, 6:30 [...]

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Online Ad Market to Reach $16.1B – From Jupiter

August 9, 2005Internet Marketing

This article snippet is from ClickZNews: Jupiter: Online Ad Market to Reach $16.1B By Robyn Greenspan | July 27, 2004 The online advertising market is poised to grow nearly $10 billion over the next six years, according to a forecast to be released at the Jupiter/ClickZ Advertising Forum Conference in New York tomorrow. The report [...]

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Tom Parish Unedited – Blog

August 7, 2005Internet Marketing

Tom Parish Unedited is part experiment and part fun.  I paid for a RadioUserLand blog account back in January. Periodically I’ll get a few moments of inspiration to post there. What I like about that blogging software/service is they give you a very small but useful application that runs in your browser on your computer locally. [...]

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Interview with Mike Smith on Corporate Blogging and Podcasting at BMC Software

July 29, 2005Audio and Video Podcasting

This is a podcast I have been waiting for months to complete. I’ve worked with Mike Smith for many years. He asked me to help create a strategy and then architect a way for BMC Software people to blog and podcast externally – to public.   I had already helped his webteam move Dbazine.com to [...]

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Test Your Site with "The Customer Focus Calculator"

July 27, 2005Internet Marketing

One thing I’ve learned in SEO work is that getting traffic to a site is, in many cases, the easy part. Getting that traffic to convert into sales/downloads/calls/emails is a whole ‘nother matter.  Jenny Meadows of MyCopyEditor.com forwarded me this article from Bryan Eisenberg of ClickZExperts. Here is an excerpt. I encourage you to read [...]

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