April 21, 2008AnalyticsKeep in mind that creating usage metrics of RSS feeds is new territory. It’s not as mature as, say, web metrics for web pages. “If you’re using RSS feeds in your marketing plan,” says Robin, ”then you want to measure, quantify and analyze in depth the number of subscribers, their clickthrough rates and channel preferences.” He [...]
Read the full article → April 21, 2008RSS FeedsA new E-book on RSS is available from Rok Hrastnik. This one isn’t full of hype and promise of domination with RSS, or instant riches, or instant search-engine ranking; it’s just good, solid, practical information. The title is “Unleash the Marketing and Publishing Power of RSS.” A modest title considering this ebook has more than 500 [...]
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