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Click Fraud
A forum to help businesses understand, recongonize and deal with click fraud when advertising with the search engines on there sponsored listings.
New Way to Thwart Click Fraud
Let your visitors know what your site is doing to fight back against Click Fraud.
For the last several weeks we have developed new code, Click Verified, to let our visitors know that we looking for click fraud and we report all fraudulent and suspicious activity. Currently, we have installed this code on two of our sites: dwi.com and duilaws.com.
The purpose of this project is think outside of the box. Yes, we are currently tracking all sponsored listings for click fraud and yes we do submit this information to the search engines, but we want the visitors ("competitors") to know that we are monitoring for fraudulent activity and we will report you. So in order to do this, we first put into place a system to track for click fraud. With all of our pay per click (PPC) campaigns that we manage, this took several weeks to implement and test. Second, we installed 'nice warning messages' at the top of our landing pages that we are running PPC ads on. See below...
On duilaws.com we setup Click Verified. Here is a screen shot of Los Angeles DUI Attorney Neil Shouse's landing page:
On dwi.com we setup Click Verified as well. Here is a screen shot of Houston DWI Attorney Dane Johnson's landing page:
The two landing pages above are just example of what we setup on dwi.com and duilaws.com.
If you have any questions, leave me a message on the site or call my office at 512-340-4001.
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Click Fraud Solutions
This week we finished working out the final changes that needed to be put in place that allows us to better track click fraud on our PPC accounts and work with the search engines in getting refunds for this fraudlent activitiy. I have read that it is estimated that 14% of PPC traffic in the legal industry is click fraud. Starting next week I will start getting reports to see how much traffic is estimated to be click fraud on our sites.
We setup a relationship with ClickForensics who is located in San Antonio, Texas to help us monitor our traffic and find suspected traffic to be click fraud. In August I was at the Search Engine Strategies Conference in San Jose, California where I sat in a session that was about click fraud. On the panel was the Google Adwords, Yahoo SM and ClickForensics. This made for a very interesting session. Immediately after the session I started talking to the CEO of Click Forensics about how there services work and what was realistic to expect in getting refunds from the search engines.
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Click Fraud exists. We all know that. Who pays for it?
Well first the business owner pays for the fraudlent clicks aka Click Fraud, then the business owners pass it along to the consumer, just like the traditional brick and mortar shops do.
We all have heard of the phrase Click Fraud by now. It has become one of the scariest terms to buisness owners who are advertising their products or services under the search engines sponsored links. You know PPC "Pay Per Click".
Not all companines can wait for their website to rise up in the organic listings or they don't spend enough time and money on their webiste to design it so it can rank for their desired search terms. When we have designed websites for customers we always recommend they have a PPC Campaign on at least Google AdWords and Yahoo Search Marketing (formally Oveture). The reason for this is for the customer to start getting feedback from visitors, not their close friends, on their site and see if sales are increasing. You may be able to build the perfect site for the search engines to see you, but are you building a site that will convert visitors aka customers to sales or leads?
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