Internet Marketing Solutions

Let’s explore that a bit, because part of the change we’re going to see in 2009 and in a big way in 2010 is the evolution of social networks to allow you to bring your social graph (meaning your social connections) from place to place without have to start over every time. (It’s optional, of [...]

I’m going to take some liberties here and poke a bit of fun at traditional marketing, for the sake of making a point. Traditional marketing efforts in B2B have been largely focused on driving traffic to a landing page with enough enticements to move people through the long sign-up form in hopes of a payoff, [...]

B2B companies that already have a fairly well-defined traditional marketing group think a particular way, so it’s important to align your thinking with their current focus on product announcement dates, press releases, white papers, conferences, and so forth. If you can position your social media strategy to align with what they already know, you’re more [...]