September 5, 2009Whether you are a chief information officer or a chief marketing officer, you need to know how to leverage technology, especially social media, to understand how customers perceive your brand both positively and negatively, and what changes you need to make to your products to get more positive responses. You have the challenge of influencing [...]
March 6, 2009Facebook is undertaking a redesign of its page in an effort to keep up with the surging popularity of Twitter. While widely acknowledged as the leading professional networking engine, Facebook is concerned by Twitter’s recent success in guerilla/viral marketing, evidenced by its increased use by large corporations and celebrities.
Speed and ease of updates, along with functionality, [...]
