AdSense

Google Plans Interest Based Advertising

March 12, 2009Online Marketing

Google has announced a new ‘interest based’ standard for its AdSense marketing platform. The browsing, shopping and viewing habits of internet users will be analyzed, and on-line advertisements will be matched to their patterns. The intent is to feed pertinent ads to viewers, rather than the current, mostly random loading of on-line ads. For example, [...]

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Making Google AdSense Pay Better

April 8, 2006Online Marketing
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But of course it’s not that simple. There are many little tweaks and insights that can significantly increase your income with Google AdSense. Here is a snippet from this posting: What are the top 3 tips you like to tell publishers? 1. Use wide ad formats. Many publishers find the 728×90 Leaderboard outperforms the 468×60 [...]

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JenSense Making Sense of Contextual Ads

August 9, 2005Online Marketing

I just found this blogger and I’m so impressed – JenSense – “Making Sense of Contextual Ads.” If you’re wanting to stay on top of how to best use Google AdSense and now the new Yahoo … She just put together a summary/comparison of Google AdSense versus Yahoo Publishing Network Beta that should help you [...]

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