Two Questions about Twitter Answered

Here is a question I get fairly often:

I notice in your Twitter posts/tweets that you have a “tiny
url” for the website postings you want the reader to see. What is
TinyURL? How is this different from a regular URL?

GOOD question, Bob. Here is the answer: Twitter allows only 140
characters and that include any URL you may insert into the text. The
problem with URLs is many of them are very long and hairy, as you’ve
probably noticed. So … thanks to TinyURL freeware, here’s what you do
to solve that problem:

1. Go to http://www.tinyurl.com
2. Scroll down a bit and you’ll see a box titled: Enter a long URL to make tiny:
3. Do what it says and click on the Make TinyURL button.

OR, if you want to add TinyURL to your toolbar:
1. Click and drag the following link to your links toolbar: TinyURL!
2. Once this is on your toolbar, you’ll be able to make a TinyURL at
the click of a button. By clicking on the toolbar button, a TinyURL
will be created for the page you are currently on. 
3. Next time you’re composing a note in Twitter and want to include a
page’s URL, open another window (or tab up) so you can see the content
there. Grab the URL and click on the TinyURL thing on your Toolbar, and
it will give you the short version you can copy and paste into your
tweet.

Try it out. You can always delete your test twitter.

BONUS:
This question also comes up about Twitter: Why should a business bother with Twitter?
Well, what you have to keep in mind is there are two parts to the
Twitter opportunity, and you don’t see the second one unless you know
about it. I’ve had all sorts of businesses contact me when I twitter
about something because these businesses are constant running SEARCHES
against all Twitters for keywords. When they find something, they send
that person an email (or Twitter). It’s the ultimate one-on-one
marketing.

Go to Google and type Twitter Search and you’ll see all
kinds of search engines. In fact, Twitter actually purchased a
specialized Twitter Search software company that has been integrated
into Twitter – see http://search.twitter.com/

The business leverage here is getting more intimate with people who
are exposing so much about their daily lives (business and personal)
that you can hook into this and engage with them. Answer questions,
help them out, solve a problem for them, sell them a product they are
looking for, fix something broken they are complaining about.

I tell you, when someone pops up in your email box telling you they
saw a Twitter you posted and they are offering some help, it just about
blows you away. This is true for B-to-B and B-to-C.

Another feature is the list of hot topics that are shown at http://search.twitter.com/, so go exploring and see what’s possible for you and your business on Twitter.

Tom

Reposted with permission from
MarketsofConversation.com
©2009

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