Future Thinking in Social Media Strategies


Let’s start simple.

When I’m working with a client, one of the key questions I ask is Where do you want to be 12 months from now?

It’s a critical question to consider before embarking on all the
effort and money that will be set in play. Remember, in a social
media/marketing strategy you’re not just paying Google for
click-through ads each month. You’re directly involving yourself, your
time and your money by building an ongoing relationship with your web

For a very small business, it’s usually more than enough to say
we’ll start blogging consistently, build an audience and focus on all
the tasks necessary to build a workflow of content and enroll others in
the company to help. The goal being to build traffic and learn the
ropes of blogging and engaging in conversation with other bloggers and
your audience. I’ve seen this process work so well that many smaller
businesses, typically in the services area, no longer need to worry
every month about expensive SEO efforts. Blogging done right (content,
connections and conversation) brings about a change in the way you
interact with your customers versus buying advertisement to throw at
them, hoping something will stick.

Of course, this is a simple strategy for smaller businesses that
everyone seems to be climbing on board with these days – as well they
should, in my opinion. People expect more than ‘billboard’-looking
websites that haven’t been updated in months (or years, in some cases).

But what about a larger business, especially in the enterprise
class? How do you develop social media/marketing strategies that
leverage your efforts into business growth and keep you ahead of the

Or, what if you have an idea for a start-up business that is social
media/community-related? How would you go about doing that in a way
that is not simply ‘yet another social network’ site?

How do you keep your social media effort alive and encourage those you bring along to stay with your business?


Reposted with permission from MarketsofConversation.com ©2009

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