I shepherd the search engine visibility of the Dbazine.com site. Currently, we’re
running a survey to see how the audience wants to be informed about updates
from the site. If you don’t see the image below CLICK TO SEE IT (sorry, blog weirdness
Keep in mind that the Dbazine.com site is an information portal for a very
technical audience that is deep into database administration for Oracle, IBM
DB2 and Sybase-type systems in large enterprises.
What’s clear is that this audience wants to use RSS feeds, and I can see
this is true by looking at the weblogs, so it’s not news to me. What
was surprising was how small the number would be for browsing the
site for updates – only 1 in 5 said they would do that.
What does this mean for 2006? That’s why I’m bringing this up. I’m seeing a
significant rise in RSS feeds for all the websites I shepherd, including
websites with non-technical content.
In 2006 you will see people pulling updated information from your website
(or wanting to) using cell phones, smart phones, desktops, laptops and maybe
even watches. People want information, updated calendars, schedules, events,
news … you name it, and they want it to arrive at their fingertips without
having to go find it.
In 2006 Microsoft will release an update to XP or maybe an entirely new OS
– we’ll see – but they will include a way to easily grab RSS feeds and pull
in updated information from your most favorite sites, without having to
download an RSS reader. The new IE browser (now in beta) already does this.
So does Firefox 1.5.
Nobody and no company owns the RSS technology. It’s free. Be thinking about
how to incorporate RSS feeds into the architecture (or new architecture) of
your site to capture and transmit updated schedules, events, FAQs, new
products, One-Day-Only sales, new courses, personnel changes, customer
feedback – anything changing that people want to know. Make it easy for them
to get it quickly.
Yes, email will still be popular, but don’t get lazy. People are busier
than ever (aren’t you?). Your audience is changing the way they use
computers, and saving time is important to them.