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What is Podcasting?

This is from a Wikipedia (free encyclopedia) at http://en.wikipedia.org/wiki/Podcasting — clip … Podcasting is different from broadcasting and web casting in that it “casts” audio not by a mechanism of centrally pushing audio out to listeners, but by the mechanism of the (distributed) listeners pulling (downloading) the audio files automatically. Podcasters publish (or “podcast”) audio […]

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Spray-and-Pray Advertising

Marketing people know this down deep inside, but are afraid to admit it. If they did, they would lose their budget. So they keep doing the same thing over and over, trying to make it look good. You know how it goes for broadcasters? Ninety-nine percent of the people who hear a 30-second radio ad […]

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SEO and Newspapers

Jeff Jarvis has written a brilliant article about SEO as the new newsstand in his BuzzMachine blog.  It’s really about how journalism can fully enter the Internet Age.  Jarvis speaks from experience when he says that schools should teach journalists how to research the popular keywords relating to whatever subject they’re writing about and incorporate them in the first few […]

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"SEO versus Marketing: The Fine Art of Copywriting"

If you are thinking about optimizing the text on your website to be more visible in search engines, then read this article for a humorous and insightful list of important tips. Well done. SEO versus Marketing: The Fine Art of Copywritingby Frederick Townes Tom

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More on the Idea of "A Conversation Department"

In my previous post I referenced Doc Searls’ blog entry on the idea of a “conversation department.”  I think I jumped the gun a bit. I hadn’t spent time to review the links in his post back to Tom Hespos‘s blog entry – clip shown below.   There is a lot here to ponder.  Kudos to […]

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More Speaking Engagements for September

I have two more opportunities to speak about Web 2.0, RSS feeds, blogging and Podcasting and their value to your search engine visibility and revenue growth. Madison Advertising Federation– Monday, September 19th luncheon, 12 noon – The Sheraton Madison Hotel, 706 John Nolen Dr., Madison, Wisconsin  View Map Austin Business Group – Wednesday, September 21st, 6:30 […]

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Online Ad Market to Reach $16.1B – From Jupiter

This article snippet is from ClickZNews: Jupiter: Online Ad Market to Reach $16.1B By Robyn Greenspan | July 27, 2004 The online advertising market is poised to grow nearly $10 billion over the next six years, according to a forecast to be released at the Jupiter/ClickZ Advertising Forum Conference in New York tomorrow. The report […]

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Tom Parish Unedited – Blog

Tom Parish Unedited is part experiment and part fun.  I paid for a RadioUserLand blog account back in January. Periodically I’ll get a few moments of inspiration to post there. What I like about that blogging software/service is they give you a very small but useful application that runs in your browser on your computer locally. […]

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Interview with Mike Smith on Corporate Blogging and Podcasting at BMC Software

This is a podcast I have been waiting for months to complete. I’ve worked with Mike Smith for many years. He asked me to help create a strategy and then architect a way for BMC Software people to blog and podcast externally – to public.   I had already helped his webteam move Dbazine.com to […]

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Test Your Site with "The Customer Focus Calculator"

One thing I’ve learned in SEO work is that getting traffic to a site is, in many cases, the easy part. Getting that traffic to convert into sales/downloads/calls/emails is a whole ‘nother matter.  Jenny Meadows of MyCopyEditor.com forwarded me this article from Bryan Eisenberg of ClickZExperts. Here is an excerpt. I encourage you to read […]

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