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Honda Civic – Latest TV Ad and Viral Marketing Podcast

If you want to see what real creativity looks like in the advertising world, check out the lastest TV ad for the new Honda Civic. It’s also a video podcast and there’s more: You get to see the British crew ‘making up’ the advertisement, which in many ways is an even more fascinating process than the 2-minute ad. […]

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Marketing to Teens – Conference

If you’d like your share of that market, you might want to attend this conference on marketing to teens using music, movies and the media. Times have changed for sure. You have to find ways to engage and entice them that span a wide range of media types – I’m sure. Visit www.whatteenswant.com for more […]

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More Thoughts on the Challenges of Today's Advertisers

And traditional advertising doesn’t do much to create dedicated, long-term customers. In the past, broadcast-type advertising was typically about getting more people to consume more, and more often.  I call it the more-more-MORE syndrome.   But advertisers have a new challenge – how do they reach the niche communities of people who are getting smarter about […]

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Looking For a Fight?

Visit Google Fight at http://www.googlefight.com/index.php and drop in a couple of keywords of your own to compare results, or check out the ones Google is monitoring. Fun stuff. Tom

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Speaking Engagement on Future of Podcasting at IAB in New York City

I’m just delighted to have this opportunity. Interactive Advertising Bureau – Leadership Forum – Broadband & Beyond, May 16th. Overview from their website: What Is It: The IAB Leadership Forum: Broadband and Beyond is this year’s must-attend event for marketers, agencies and content providers charged with fully leveraging new and emerging technology platforms. In today’s […]

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Links to Corporate Blogging Guidelines

If you blog or want to blog for a company, take an active role in how the guidlelines get put together. Offer to help and be the one showing them where good guidelines exist now. Diva Marketing posted a list of Links to Corporate Blogging Guidlines & Suggestions which should be handy when you’re ready to […]

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Organic Search Versus PPC Compaigns – What's Better

The answer is you want to do both – carefully. Udayan CEO of Bid Optima has a blog that gives all sorts of insights on pay per click advertising. His most recent post  SEO versus PPC – The Un-ending debate explains at length the SEO Positives and Negatives versus PPC pros and cons along with a […]

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