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Google Plans Interest Based Advertising

Google has announced a new ‘interest based’ standard for its AdSense marketing platform. The browsing, shopping and viewing habits of internet users will be analyzed, and on-line advertisements will be matched to their patterns. The intent is to feed pertinent ads to viewers, rather than the current, mostly random loading of on-line ads. For example, […]

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Google Releases AdWords Editor 7.0 This Week

You can download AdWords Editor 7.0 for Windows or the Mac here. Google has released several new features in Editor 7.0 including: First page bid estimates Keyword Quality Score Keyword Opportunities locale Campaign targeting in the data view Send feedback to Google and more You can read more about AdWords Editor 7.0 on Search Engine […]

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Google AdWords Will Let You Opt to Show Your Ads on iPhone And Android Now

This is an awesome feature since we just developed out a mobile site for DUI.com that displays perfect on the iPhone, G1, BlackBerry and most mobile devices.

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Making Google AdSense Pay Better

But of course it’s not that simple. There are many little tweaks and insights that can significantly increase your income with Google AdSense. Here is a snippet from this posting: What are the top 3 tips you like to tell publishers? 1. Use wide ad formats. Many publishers find the 728×90 Leaderboard outperforms the 468×60 […]

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JenSense Making Sense of Contextual Ads

I just found this blogger and I’m so impressed – JenSense – “Making Sense of Contextual Ads.” If you’re wanting to stay on top of how to best use Google AdSense and now the new Yahoo … She just put together a summary/comparison of Google AdSense versus Yahoo Publishing Network Beta that should help you […]

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Sun Using Google AdWords to Engage Users

Though I’m sure Sun.com is using Google Adwords for direct sales, what caught my eye was this ad: Its sole purpose is to invite YOU to engage with them about their vision, their business. Gotta admire Sun for thinking like this. I sure would like to know how this works for them.  Did they get  […]

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