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Preventing Virtual Blight

The video is about 20 minutes long but worth taking the time to get a cup of coffee and sit back and listen to. It’s amazing how much of the video is just common sense that is taking for granted. Click here to view the slide show of Preventing Blight. Credit for this find goes […]

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Free Search Engine Optimization Training

NOW AVAILABLEFree Online SEO TrainingSearch Engine Visibility Basics for All Websites 4WebResults has develop a FLASH-based multimedia training course for his clients on the basics of search engine optimization. There is no charge for accessing this hour of SEO training. You’ll find dozens of ideas on how to improve the visibility of the pages of your website […]

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Thinking About Website Architecture Before doing SEO Work

This means moving to a content management system and using an on-site blog (or multiple blogs).  Merely selling the client on the promise of more traffic would just create an unhappy experience.  If I truly believe their site isn’t going to convert traffic into one of four results – more calls, emails, downloads, or sales – […]

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Are you New to SEO?

I just found a worthwhile website full of tips, insights and tools for anyone just starting the learning process for search engine optimization (or hey, even a seasoned SEO person).   It’s well organized, has a clean layout and someone clearly has spent a ton of time pulling all this together. I’m grateful.   Visit […]

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Keyword Density Reference Guide for SEO Work

Background Points: Be aware that search engines index pages, not sites. Depending on the nature of the links at your site, some of your pages might not get indexed.  Internal and external linking strategies are topics to be covered in a separate article next month. What you want to do for now is focus on […]

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Search Engine Visibility Product for Plone CMS

It is with great pride and excitement that I post this announcement on my blog.  I’ve been working with the Quintagroup now since July 2004. They are an amazing team when it comes to creating and supporting Plone-based websites. As readers know, they helped me create a private collaboration site for clients at https://tomparish.com, and […]

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How to add the Sitemap Tag to your Robots.txt file

In your robots.txt file on a line by itself, add the following command to tell the search engines your Sitemap location: Sitemap: <sitemap_location> The <sitemap_location> should be the complete URL to your Sitemap according to sitemaps.org. Below is 4webresults.elawsystems.wpengine.com’s robots.txt file with the Sitemap Tag. User-agent: * Sitemap: http://4webresults.elawsystems.wpengine.com/sitemap.xml Disallow: /createMember Disallow: /portal_memberdata/portal_factory/ Disallow: /*sendto_form$ Disallow: /*folder_contents$ Disallow: […]

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Overture has put their Keyword Inventory Tool back online

After being offline for a few weeks, Yahoo Search Marketing (Overture) has put there new improved Keyword Inventory Tool back online.  The old tool had been taken offline due to heavy usage which was causing some havoc with the tool.  If you have been reading the blog rolls for the past couple of weeks then […]

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How to submit your site or individual pages to the search engines

We tell our web engineers and SEO clients that if you create a new page(s) or make changes to a page, be sure to submit the page(s) url to the search engines.  At least the major ones.  Don’t assume they will find them in a few hours.  For simplicity, I have put together a page […]

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"SEO versus Marketing: The Fine Art of Copywriting"

If you are thinking about optimizing the text on your website to be more visible in search engines, then read this article for a humorous and insightful list of important tips. Well done. SEO versus Marketing: The Fine Art of Copywritingby Frederick Townes Tom

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