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Capturing the "Shy Yes": Qualifying Sales with Social Media and Social Network Tools

I’m going to take some liberties here and poke a bit of fun at traditional marketing, for the sake of making a point. Traditional marketing efforts in B2B have been largely focused on driving traffic to a landing page with enough enticements to move people through the long sign-up form in hopes of a payoff, […]

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Social Media Content Workflow for B2B Social Marketing Strategies

B2B companies that already have a fairly well-defined traditional marketing group think a particular way, so it’s important to align your thinking with their current focus on product announcement dates, press releases, white papers, conferences, and so forth. If you can position your social media strategy to align with what they already know, you’re more […]

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Notes on the Selling of Social Marketing Strategies: Getting a Yes for Your Assessment Project

I recently updated my client presentation on the topic How to Do an Opportunity Assesment to Leverage Social Media at a Business. Special thanks to Susan McElhenney and John Rasco at Refreshweb for fine-tuning this. After reading a Mashable blog post today – Data: What Are the Benefits of Social Media Marketing? — I started wondering how I […]

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Two Questions about Twitter Answered

Here is a question I get fairly often: I notice in your Twitter posts/tweets that you have a “tiny url” for the website postings you want the reader to see. What is TinyURL? How is this different from a regular URL? GOOD question, Bob. Here is the answer: Twitter allows only 140 characters and that include […]

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Make Your Web Pages More Visible with Social Bookmarking and Social Tagging

During five years of field-testing social media and social networking systems, I’ve found it important to leverage webmaster tools at Google and a plethora of social tagging and social bookmarking tools from a range of vendors to maximize visibility of a website. The idea is to make appropriate use of these social tools to establish […]

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Chris Brogan on Workflows – Social Media Pastor

  If you’re not a regular follower of Chris Brogan, let me suggest you either subscribe to his RSS feed or at least go to his website periodically and scan through his postings. He is a prodigious writer on topics of social media and social networking in a manner that’s easy for everyone to understand. […]

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The Cluetrain Manifesto: The End of Business As Usual – Chapter 4

Credit where credit is due. As I get this new blog going I want to make sure that I pay my respects — I borrowed my original idea for the title of this blog from chapter 4 of this book. When you think of the Internet, don’t think of Mack trucks full of widgets destined […]

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Social Networking Heating Up

I’m VERY impressed with an article in Business Week Online about a new social networking site for businesses, called Visible Path.  Most of you are familiar with, or have a least heard of, social-networking sites such as MySpace or FaceBook.  They are set up for individuals to connect and socialize online.  There are also some networking […]

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Future Thinking in Social Media Strategies

Simple Let’s start simple. When I’m working with a client, one of the key questions I ask is Where do you want to be 12 months from now? It’s a critical question to consider before embarking on all the effort and money that will be set in play. Remember, in a social media/marketing strategy you’re […]

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Beating a Visible Path to Your Business's Doorstep

I’m VERY impressed with an article in Business Week Online about a new social networking site for businesses, called Visible Path.  Most of you are familiar with, or have a least heard of, social-networking sites such as MySpace or FaceBook.  They are set up for individuals to connect and socialize online.  There are also some networking […]

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